Figure AI
Figure 02 / Figure 03
2024 Market Share
3.7%
Founded 2022·Sunnyvale, CA, USA·General-purpose humanoid, AI-first, commercial deployment
Units Produced 2024
~150
Units Target 2026
10,000
Total Funding
$2.5B+ cumulative
Valuation
$39B (September 2025)
Approach
Transformer-based whole-body control. OpenAI then in-house Helix VLA model. BMW automotive manufacturing focus.
Technical Specifications
Height
165 cm
Weight
60 kg
DOF
24
Payload
20 kg
Runtime
4-5 hrs
Speed
1.2 m/s
Price
$150,000-$200,000 (target: $50,000)
Strengths
- +Helix VLA: first vision-language-action model with full upper-body continuous control
- +BMW production line deployment validated (4x speed, 7x accuracy vs earlier Figure)
- +BotQ manufacturing facility (12K/year capacity)
- +Deep pool of tier-1 investors (NVIDIA, Intel, Microsoft, LG, Salesforce, T-Mobile, Qualcomm)
- +Founder Brett Adcock's serial-entrepreneur network
- +Figure 03 in structured pilot at BMW Spartanburg, SC
Vulnerabilities
- −Very high valuation creates pressure to deliver
- −OpenAI partnership ended — now rebuilding AI stack in-house
- −Cost target ($50K) a long way from current price
- −Deployment still pilot-scale
Component Story
Figure 02 uses electric actuators throughout with proprietary joint designs. Multi-modal sensing suite. NVIDIA compute platform. Dexterous hands with tactile sensing.
Actuators
In-house + third-party (unspecified)
Compute
NVIDIA
Battery
Third-party Li-ion
Sensors
Multi-modal (vision, tactile, proprioceptive)
Funding History
| Year | Round | Amount | Lead Investors |
|---|---|---|---|
| 2023 | Series A | $70M | Parkway |
| 2024 | Series B | $675M | Microsoft, OpenAI Startup Fund, NVIDIA |
| 2025 | Series C | $1.5B+ | Parkway VC |
Key Partners
BMW (manufacturing)Helix AI platform (in-house)
Competing Platforms
Current Status
BMW pilot running, Series C closed, scaling production
Source: Ch.7 Competitive Landscape v2